How To Write An Email Marketing Campaign

How To Write An Email Marketing Campaign

A contemporary email marketing campaign usually includes the sending of informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. This email marketing campaign may also include sending email advertisements to a large distribution list and publishing then distributing an e-newsletter.

 

Whether you opt to utilize one or all of these email marketing techniques, you will always be faced with one specific dilemma and that is writing the content which will appear in these emails. This is critical because these emails may be the first impression potential customers are receiving for your products and services. Superior content will give the potential customers a good first impression which may make them more likely to purchase your products or services.

 

 

This blog post will discuss some proven techniques for ensuring the content you use in your email marketing campaign will reap the maximum benefits.

 

The importance of hiring a professional writer to assist you in your email marketing campaign cannot be stressed enough. It is one of the most critical elements to the success of your campaign. You may be a decent writer, or you may have a staff member who you think can do a good job creating the content for your email marketing, and that is perfectly OK.

 

But unless you or your staff member is a professional writer by trade, the quality of the work will likely not be of the same quality as what a professional can produce. This can be very damaging especially if your competitors are hiring writers to create their content. Your emails will likely not be viewed as favourably as the emails written by professionals.

 

The content you decide to include in your email marketing campaign is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes.

 

• Informative Articles,
• Short Useful Tips,
• Links To Relevant Websites,
• Advertising For Complementary Products and even
• Some Subtle Forms Of Advertising – which are meant to persuade the recipients of the email to either make a purchase or visit your website.

Full-length insightful articles which are likely to be of interest to the members of your email distribution list are an excellent idea for your email marketing campaign. These articles are a good idea because they will likely contain information which the recipients of your email will appreciate. Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so.

 

Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favourable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products.

 

In Essence, A Successful Email Marketing Campaign is About Building A List Of Responsive Subscribers

 

 The following List-Building Techniques Can Be Considered

 

1 – Host Giveaways and Provide Freebies With A High Perceived Value

There is no doubt that giveaways and freebies or bonuses, are all fantastic strategies to engage consumers with one’s brand and build the email list. When implemented correctly, it is a sure-fire strategy in growing the list.  Important components of any giveaway would include the following a compelling prize that the audience actually wants, referred entrants should have access to bonus entries, and there should be guaranteed bonus incentives for all people who do not win anything. The caveat however is that despite being effective in growing a list, giveaways can pick up tons of non-relevant subscribers who do not have an interest in the product or service.

 

2 – Avoid Asking Too Much Information

In the opt-in forms or sign-up forms, one should not go overboard by requesting too much information from the targeted audience. In some cases, there are requests for names, telephone contacts, email addresses, and physical addresses which is totally unnecessary. It is important to keep the information requested just simple. The less data one requests, the more likelihood of collecting more emails.

 

3 – Using Email Signatures

Email signatures are absolutely ideal for people who spend lots of time communicating with customers through email. The email signature usually contains the logo of the business and various contacts that a potential customer can use to communicate with a representative of the business. It certainly drives subscriptions because it is appealing, and the target customers understand that they can easily stay in touch with someone from the business or organization.

 

4 – Use Social Media Platforms

People have access to a wide range of social media platforms including Linkedin, Facebook, Twitter, Instagram, and TikTok among others. Since billions of people across the globe use these platforms, a presence in two or more platforms gives an opportunity for one to access a highly engaged audience that can subscribe to their mailing lists.

 

5 – Publication of Infographics

In general, people are visual learners, and it is amazing that the use of Infographics which refer to the graphical representation of statistics or facts is so underutilised. According to recent research, infographics are often liked and shared on social media three times more than any other type of content especially pure text. The product or service of a business can easily go viral with well-designed infographics that provide customers with an in-depth overview of what their offering is all about.

 

What Else Do People Also Ask About An Email Marketing Campaign?

 

What are the 4 types of marketing emails?

• Email Newsletters. One of the most common and popular email marketing campaigns is Email Newsletters.
• Acquisition Emails for getting new clients.
• Retention Emails for retaining existing clients.
• Promotional Emails for new products or services.

[Adapted from https://foleymarketingadvisors.com/2018/10/10/4-types-of-successful-email-marketing-campaigns-for-small-businesses/ ]

 

How do I set up an email marketing campaign?

Tips to create a successful email marketing campaign includes:

1. Choose a relevant email list. To ensure your emails have maximum impact, you need to send them to the right people.
2. Design your email to take into account your target audience.
3. Personalize your email subject line and content.
4. Be conversational and not business-like or outright “salesy”.
5. Create follow-ups and stay in contact with prospects.
6. Send emails from a real person by giving your real name.
7. A/B test your emails as different subject lines can deliver different results.

[Adapted from  https://sproutsocial.com/insights/email-marketing/ ]

 

What Are Features Of A Good Email Marketing Campaign?

Elements of a Successful Email Marketing Campaign include the following:

• Opt-in. Never send emails to people who didn’t sign up for them.
• Mobile-Friendly Design for reading on a smaller device.
• Follow through on all enquiries.
• Have a clear objective in order not to confuse potential clients.
• List segmentation to separate actual buyers from freebie seekers.
• Personalization and addressing potential clients by name.
• Error-free content to portray professionalism.
• Providing Value by Under-promising and over-Delivering.

[Adapted from https://www.sendinblue.com/blog/successful-email-marketing-campaign-elements/ ]

 

How Do You Email A Campaign Email?

Email Copywriting Tips for Writing Better Marketing Emails

1. Use actionable language and not passive words.
2. Personalize when possible by addressing a prospect by the first name.
3. Prioritize clarity, and only then think about “catchiness.”
4. Align your subject line copy and email copy.
5. Write in the second person and not in the first person like “I”.
6. Talk about benefits, more than about features.
7. Be brief but get the main point across.

[Adapted from https://blog.hubspot.com/blog/tabid/6307/bid/32606/the-9-must-have-components-of-compelling-email-copy.aspx ]

 

 

Using Advertising As Part Of An Email Marketing Campaign

Advertising is often a quite important part of an email marketing campaign. This advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website.

 

Indirect marketing in an email marketing campaign is usually supporting the products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space on the email. Email recipients are usually well aware these graphics are part of an advertisement and will choose to click on these links when they have an interest in the products or services being offered. It is therefore advisable to ensure that these graphics are neat, not too fancy or abstract but yet capturing the essence of your message. Always take heed of the adage that “a picture paints a thousand words”.

A Successful and Targeted Email Marketing Campaign can be enhanced and fast-tracked with An Affordable Business Leads Database.

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